Want to know how far Web 2.0 sharecroppers will go to cover their asses when things aren't going their way. Take the comments from last night's post about Issuu.com for example:

Two commenters quickly chimed-in to refute my claims so I decided to do some quick research. Issuu.com is registered to Ripplr ApS Amaliegade 14A, Copenhagen, DK 1256, DK.

Here's the damage control commenter's IP addresses:
"Tina" port983.ds1-noe.adsl.cybercity.dk/212.242.132.108
"Heykster" 0x573c3a0a.bynqu1.broadband.tele.dk/87.60.58.10

So I did a Google search for Issuu.com to see what others have written about them only to discover 4500 pages of mostly good reviews which begs the question: Why are they worried about the opinion of one blogger if in-fact I'm wrong?

As "Heykster" pointed out in his comment, there probably is $200K worth of programming at Issuu.com but with no visible means of support their business model can only be 1 of 3 senarios:
1. To sell the content their "members" post there.
2. To sell personal info they collect.
3. To sell Issuu.com to a bigger company who will do either or both of the above.

And it's still Web 2.0 Internet sharecropping any way you look at it.

And Issuu, you really need to do some more cross platform and cross browser checking of your application.